Privacy Policy

Premier Auto Design (“Premier Auto Design”, “we”, “us” or “our”) is committed to protecting the privacy, security and confidentiality of the personal information provided to us by customers, prospective customers, website visitors, suppliers and other individuals who interact with our business.

Premier Auto Design is the parent and trading company through which we may supply, distribute, represent or market a range of automotive products, services and brands. These may include Premier Edition and other third-party brands, manufacturers and product lines represented or supplied by Premier Auto Design.

This Privacy Policy explains how Premier Auto Design collects, uses, stores, protects and, where applicable, shares personal information.

This policy applies to personal information collected through our websites, online forms, email communications, telephone conversations, social media channels, quotations, orders, vehicle enquiries, product enquiries, purchases, installations and other interactions with Premier Auto Design.

For the purposes of applicable data protection legislation, Premier Auto Design is generally the data controller responsible for personal information collected and processed in connection with our business, unless otherwise stated.

We may collect and process different types of personal information depending on how you interact with us.

This may include:

• Your name and title.
• Postal and delivery addresses.
• Email address.
• Telephone and mobile telephone numbers.
• Company or business information.
• Vehicle information, including make, model, registration number and relevant specifications where required to provide our products or services.
• Information relating to enquiries, quotations, orders and purchases.
• Payment and transaction information where required to process an order.
• Correspondence and communications between you and Premier Auto Design.
• Information provided when you contact us by telephone, email, website forms or other communication channels.
• Information relating to installations, vehicle conversions or other services provided by us.
• Information provided when entering competitions, promotions or other marketing activities.
• Information relating to your preferences and interests where relevant to our products and services.
• Website usage information, including IP address, browser type, operating system and information about how you interact with our website.
• Information collected through cookies and similar technologies.

We only seek to collect personal information that is reasonably necessary for legitimate business purposes, the provision of our products and services, or where we have another lawful basis for processing it.

We may collect personal information directly from you when you:

• Complete an enquiry or contact form on our website.
• Request a quotation.
• Place an order.
• Purchase a product or service.
• Request information about a vehicle, wheel, body kit, accessory or other automotive product.
• Arrange an installation or vehicle conversion.
• Contact us by telephone, email or social media.
• Subscribe to marketing communications.
• Enter a competition or promotional campaign.
• Visit or interact with our website.

We may also receive information from third parties where this is necessary to provide our products or services, process an order, arrange delivery or installation, comply with legal obligations, prevent fraud or otherwise operate our business lawfully.

We may use your personal information for the following purposes:

Providing our products and services

To:

• Process enquiries and quotations.
• Process and fulfil orders.
• Arrange deliveries and collections.
• Arrange installations and vehicle conversions.
• Communicate with you regarding your order.
• Provide customer support.
• Deal with warranty enquiries and claims.
• Manage accounts and payments.
• Provide information about products and services requested by you.

Business administration

We may use personal information to:

• Maintain accurate customer and business records.
• Manage our relationship with customers and suppliers.
• Conduct internal administration.
• Manage accounts and financial records.
• Analyse sales and customer requirements.
• Improve our products and services.
• Monitor and improve the performance of our website and online services.

Website and customer experience

We may use information to:

• Understand how visitors use our website.
• Improve website functionality.
• Personalise aspects of your website experience.
• Analyse website traffic and usage.
• Identify technical problems.
• Maintain website security.
• Protect against fraudulent or malicious activity.

Marketing

Where legally permitted and where we have the appropriate lawful basis or consent, we may use your personal information to provide information about:

• New products.
• New brands.
• Wheels and automotive accessories.
• Vehicle conversions.
• Body kits and carbon fibre products.
• Special offers.
• Events.
• Product launches.
• Company news.
• Other products and services that may be relevant to you.

You can unsubscribe from marketing communications at any time.

Under applicable UK data protection legislation, we must have a lawful basis for processing personal information.

Depending on the circumstances, we may rely on one or more of the following lawful bases:

Contract

We may process your information where it is necessary to enter into or perform a contract with you, including processing quotations, orders, payments, deliveries, installations and services.

Legal obligation

We may process personal information where necessary to comply with a legal or regulatory obligation.

Legitimate interests

We may process personal information where it is necessary for our legitimate business interests, provided that those interests are not overridden by your rights and interests.

This may include managing our business, improving our products and services, maintaining website security, preventing fraud, maintaining customer relationships and conducting appropriate business communications.

Consent

Where required by law, we may request your consent before processing personal information for specific purposes, such as certain forms of electronic direct marketing or the use of certain non-essential cookies.

Where processing is based on consent, you may withdraw that consent at any time.

We may contact existing customers and prospective customers regarding products and services where permitted by applicable law.

Where consent is required, we will obtain appropriate consent before sending marketing communications.

Marketing communications may be sent by:

• Email.
• Telephone.
• SMS or mobile messaging.
• Post.
• Other electronic communication methods where legally permitted.

You can opt out of marketing communications at any time by:

• Using the unsubscribe facility contained within an email.
• Contacting Premier Auto Design directly.
• Following any other opt-out instructions provided in the relevant communication.

Opting out of marketing communications will not affect communications that are necessary for an existing order, transaction, warranty, service, account or other contractual relationship.

Premier Auto Design does not sell or rent customer databases or personal information to third parties.

However, we may share personal information where reasonably necessary for the operation of our business or where permitted or required by law.

This may include sharing information with:

• Manufacturers and suppliers.
• Automotive brands represented or supplied by Premier Auto Design.
• Premier Edition or other relevant Premier Auto Design trading brands or product divisions.
• Approved dealers and distributors.
• Installation partners and specialist workshops.
• Delivery companies and couriers.
• Freight forwarders and shipping companies.
• Payment service providers.
• Website hosting and IT providers.
• CRM and customer management providers.
• Email marketing and communication providers.
• Professional advisers, including accountants, insurers and legal advisers.
• Fraud prevention and credit reference organisations where appropriate.
• Government bodies, regulators, law enforcement agencies or other authorities where legally required.

Third parties receiving personal information from us are expected to process that information appropriately and in accordance with applicable data protection requirements.

If Premier Auto Design undergoes a business sale, merger, restructuring, acquisition, investment, transfer of assets or other corporate transaction, personal information held by the business may form part of the assets or information transferred as part of that transaction.

Where required, we will take appropriate steps to ensure that personal information continues to be processed in accordance with applicable data protection legislation.

Some of our service providers, technology providers, manufacturers, suppliers or other business partners may operate outside the United Kingdom.

Where personal information is transferred outside the UK, Premier Auto Design will take appropriate steps to ensure that the transfer is lawful and that suitable safeguards are in place in accordance with applicable UK data protection legislation.

This may include the use of appropriate contractual safeguards, adequacy regulations or other legally recognised transfer mechanisms.

Premier Auto Design takes reasonable technical and organisational measures to protect personal information against:

• Unauthorised access.
• Unauthorised disclosure.
• Loss.
• Misuse.
• Alteration.
• Destruction.

Access to personal information is limited to those individuals and service providers who reasonably require access for legitimate business purposes.

However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.

Although we take reasonable steps to protect your information, transmission of information over the internet is undertaken at your own risk.

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including where necessary to:

• Fulfil contractual obligations.
• Maintain business and financial records.
• Deal with warranty matters.
• Resolve disputes.
• Establish or defend legal claims.
• Comply with legal, tax and accounting requirements.
• Maintain appropriate records of our business relationship with you.

The precise retention period will depend on the type of information and the purpose for which it is being processed.

Where personal information is no longer required, we will take reasonable steps to securely delete, destroy or anonymise it.

Where permitted by applicable law, telephone calls may be recorded or monitored for purposes including:

• Training.
• Quality control.
• Customer service.
• Security.
• Record keeping.
• Dispute resolution.

Where calls are recorded, appropriate notices may be provided where required.

If you enter an online competition, promotional campaign or other marketing activity operated by Premier Auto Design, we may request information such as your name, contact details and other information reasonably required to administer the promotion.

Each competition or promotion may be subject to its own specific terms and conditions.

Any personal information collected as part of a competition or promotion will be processed in accordance with this Privacy Policy and the relevant promotional terms.

We may analyse customer and website information for statistical, demographic, commercial and business planning purposes.

Where possible, information used for statistical or analytical purposes will be aggregated or anonymised so that individuals are not personally identifiable.

We may share appropriately anonymised or aggregated statistical information with selected third parties for legitimate business, research or market analysis purposes.

We do not sell identifiable customer lists to third parties.

Our websites may use cookies and similar technologies.

Cookies are small files placed on your device when you visit a website. They can help websites recognise your device and remember certain information about your visit.

We may use cookies for purposes including:

• Website functionality.
• Security.
• Website performance.
• Understanding website traffic.
• Remembering preferences.
• Improving user experience.
• Analytics.
• Marketing and advertising, where legally permitted.

Some cookies are necessary for the website to operate correctly, while others are optional.

Where legally required, we will request your consent before placing non-essential cookies on your device.

You can manage or disable cookies through your browser settings and, where available, through our website's cookie preference tools.

Disabling certain cookies may affect the functionality or performance of parts of our website.

We may collect technical information about the device you use to access our website, including where available:

• IP address.
• Browser type.
• Operating system.
• Device type.
• General geographic information.
• Referring website.
• Pages visited.
• Website interaction information.
• Date and time of visits.

This information may be used for website administration, security, analytics and improving the performance and functionality of our website.

Some technical information may be aggregated or anonymised and will not necessarily identify you personally.

Our websites may contain links to websites operated by third parties, including manufacturers, automotive brands, suppliers, partners and other organisations.

These websites operate independently from Premier Auto Design and may have their own privacy policies and terms of use.

Premier Auto Design is not responsible for the privacy practices, security, content or policies of third-party websites.

We recommend that you review the privacy policy of any third-party website before providing personal information.

Depending on the circumstances and subject to applicable legal requirements, you may have rights in relation to your personal information, including the right to:

• Request access to personal information we hold about you.
• Request correction of inaccurate or incomplete information.
• Request deletion of personal information in certain circumstances.
• Request restriction of processing in certain circumstances.
• Object to certain types of processing.
• Object to direct marketing.
• Request the transfer of certain personal information to another organisation where the right to data portability applies.
• Withdraw consent where processing is based on consent.
• Lodge a complaint with the relevant data protection supervisory authority.

These rights are subject to certain exemptions and limitations under applicable data protection legislation.

You generally have the right to request a copy of the personal information that Premier Auto Design holds about you.

Requests for access to personal information should be made in writing using the contact details provided below.

We may need to request additional information from you to verify your identity before processing a request.

In accordance with applicable data protection legislation, we will generally respond to a valid request within the required statutory timeframe.

We do not generally charge a fee for a standard data access request.

However, where permitted by law, we may charge a reasonable administrative fee for requests that are manifestly unfounded, excessive or repetitive.

You have the right to ask Premier Auto Design not to use your personal information for direct marketing purposes.

You may change your marketing preferences at any time by contacting us using the details below or by using the unsubscribe mechanism provided in our marketing communications.

Please note that opting out of marketing does not prevent us from contacting you where the communication is necessary for an existing order, quotation, contract, warranty, service or other legitimate business purpose.

Our products and services are intended primarily for adults and businesses.

We do not knowingly collect personal information from children for marketing purposes.

If you believe that a child has provided personal information to us without appropriate consent, please contact us so that we can investigate and take appropriate action.

Premier Auto Design may update this Privacy Policy from time to time to reflect changes in:

• Our business.
• Our products and services.
• Technology.
• Data protection legislation.
• Regulatory requirements.
• How we process personal information.

Any updated version will be published on our website with the relevant revision or “last updated” date.

We recommend checking this page periodically to ensure that you are aware of any changes.

If you have any questions, comments, requests or concerns regarding this Privacy Policy or the way Premier Auto Design handles your personal information, please contact us.

Premier Auto Design

Email: info@premierautodesign.co.uk

You may contact us regarding:

• Privacy enquiries.
• Data access requests.
• Correction requests.
• Deletion requests.
• Marketing preferences.
• Data protection concerns.
• Questions regarding the processing of your personal information.

If you believe that Premier Auto Design has not handled your personal information appropriately, we encourage you to contact us first so that we can investigate and attempt to resolve your concerns.

You also have the right to lodge a complaint with the relevant UK data protection supervisory authority.

Further information about your data protection rights and how to make a complaint can be obtained from the Information Commissioner's Office (ICO).

PREMIER AUTO DESIGN

Premier Auto Design is committed to handling personal information responsibly, transparently and securely and to complying with applicable UK data protection legislation.