Established Since 1997

An exclusive UK, European & Worldwide
luxury automotive
styling distributor

Premier Auto Design is an established UK automotive styling and performance specialist with a heritage dating back to 1997.

Our journey began through the wholesale and retail distribution of high-end automotive brands in the UK, giving us extensive experience and valuable insight into the constantly evolving world of luxury, performance and automotive tuning.

Over the years we have developed a deep understanding of the requirements of premium vehicle owners, authorised dealers, automotive specialists and discerning enthusiasts looking for the very best in automotive styling, forged wheels, carbon fibre and performance enhancement.

Today, Premier Auto Design specialises in the distribution and supply of premium automotive styling products through an exclusive portfolio of internationally recognised manufacturers and specialist brands.

Our Position

Premier Auto Design is committed to delivering a level of quality and presentation expected within the luxury automotive sector. Our objective is simple:

To connect the world's leading automotive styling manufacturers with the UK's luxury, performance and specialist automotive market.

With a heritage established in 1997, extensive industry experience and an internationally focused product portfolio, we continue to develop our position as a premium automotive distributor and specialist supplier of luxury automotive styling products.

Product Portfolio

What We Supply

Premium Forged Wheels

Luxury forged wheels and custom forged wheel programmes in bespoke fitments, widths, offsets and finishes.

Luxury Alloy Wheels

Flow-formed and cast luxury alloy wheels for prestige saloons, executive SUVs and performance platforms.

Carbon Fibre Aerodynamics

Carbon fibre body kits, front splitters, side skirts, diffusers, spoilers and rear wings.

Performance Body Kits

Performance body kits and widebody conversions engineered for specific vehicle platforms.

Vehicle-Specific Exterior Styling

Model-specific exterior styling designed around factory panel geometry and fitment points.

Luxury Automotive Accessories

Interior and exterior accessories, trim detailing and finishing components for luxury vehicles.

Bespoke Enhancement Products

Bespoke automotive styling and individually commissioned enhancement programmes.

Premium Aftermarket Components

Premium aftermarket automotive parts supplied genuine, direct from the manufacturers we represent.

Who We Work With

We work closely with authorised automotive dealers, specialist vehicle retailers, professional tuning companies and discerning private clients, providing genuine, high-quality products backed by professional service, industry knowledge and technical expertise.

Explore the manufacturers we represent or the marques our products suit.

Luxury & Performance Specialists

Our expertise extends across some of the world's most prestigious luxury, supercar and performance vehicle brands.

  • Aston Martin
  • Audi
  • Bentley
  • BMW
  • Ferrari
  • Lamborghini
  • Lexus
  • Maserati
  • McLaren
  • Mercedes-Benz
  • Porsche
  • Range Rover
  • Rolls-Royce
  • Toyota

Portfolio brands include Wald International, DRAPTEC, Incurve Wheels Europe, Premier Edition, Dummar Exclusive, Zacoe.